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Sector segmentation contains getting the overall heterogeneous marketplace for an item and dividing it into several sub-markets or segments, Every of which tends to be homogeneous in all substantial factors.[twelve] The method is performed for two most important uses: improved allocation of the company's finite assets and to higher serve the more d

Some definitions of marketing emphasize marketing's power to deliver benefit to shareholders of your organization in addition. During this context, marketing is usually described as "the management procedure that seeks to maximise returns to shareholders by building relationships with valued buyers and making a aggressive gain".Lay the groundwork f